A top 5 cannabis brand in Canada, Spinach® Cannabis is here for all the fun that only happens with friends. Where we grow closer by the experiences we share, and the moments made a little more epic whenever there’s legendary cannabis to go around.
With flavourful products, unparalleled cannabis experiences, and good times with friends, Spinach® Cannabis brings people together to celebrate the good vibes, the great times, and the best buds, in more ways than one.
PUFFERZ Mode Activated
The Ask
Spinach® Cannabis is launching a new all-in-one vape device. Introduce the product highlighting its portability, innovative technology, and larger than life flavors all in a single, puffy device for on the go cannabis experiences.
The Output
The Pufferz Mode Activated campaign brings bold flavors, tactile experiences, and seamless on-the-go experiences.
A big bet campaign should start with a teaser to get customers ready for a new drop. So, we focused on the innovative and unique puffy texture of the product to get customers excited.
Every product needs a killer name and product description, so we delivered with Tropical AF, Pineapple Coconut, and Sour Blue Razz.
We then activated PUFFERZ mode with a 30 second and 15 second OLV highlighting the all-one-device from bottom to top and the delicious flavors in each puff.
HIGH ON FLAVOUR
The Ask
Spinach® Cannabis has released incredibly flavorful and potent products in pre-roll and vape formats. Show our consumers and budtenders the flavor highs they’ll experience through a fully integrated campaign.
The Output
The High on Flavour campaign takes truly bold products and pairs them with flavor highs and experiences that make sessions unforgettable. From digital OLV, to in-store assets, to budtender flavor reports, we highlighted why each flavor makes for a unique experience in every puff.
F*CKIN’ EH
The Ask
This Canada Day, let’s show our Canadian pride while highlighting the bold flavours and potency of our pre-rolls and vapes. With the political climate in flux, we want to show our national pride with a big statement, while not generically saying ‘We’re a Canadian company.’
The Output
Using a highly Canadian phrase, we’re showcasing the boldness of our products. This phrase means, ‘right on or hell yeah,’ to show excitement and a prideful, ‘YES,’ to whatever your’e doing. Whether hitting the lake for the weekend, cranking your favorite tunes, or grabbing your favorite buds for a session, these products are truly Canadian and proud of it.
Visually, we used a classic texture of the Canadian tuxedo to impose our products in on-the-go pockets while also designing IRL pins for fans to wear proudly on their jackets. We gave away a high quality denim jacket with pins included for one lucky customer to show their Canadian pride.
LIGHT ‘EM UP
The Ask
Create an NHL Playoffs inspired campaign to highlight the hard hitting potency of Spinach® Cannabis pre-rolled joints and vapes during the most anticipated time of the season across the country.
The Output
Light ‘Em Up this playoff season while your team goes for the cup and you go for the hit. Every time they drop the puck, you drop in for a session with friends to cheer on your team.
We created a campaign engrained in the hockey culture. It’s all about the big hits when it matters most with potent and bold pre-rolls and vapes.
