Lord Jones® firmly believes that true fulfillment starts with living your dreams and never settling for anything less. They’re built on a legacy of going higher and further to expand our collective horizons. Where quality and consistency rule over inflated potency and lackluster outputs.
Lord Jones® embraces substance over style. Passionately pursuing bold new cannabis experiences that are at the intersection of art and science. Lord Jones® celebrates those who live life on their own terms, unafraid to break free from the ordinary and explore the extraordinary.
Lord Jones® Brand Launch
The Ask
From the San Fernando Valley to the Great White North. We’re launching Lord Jones® in Canada as the attainable premium brand that goes above and beyond all expectations through artfully crafted products and experiences. Develop a launch campaign to introduce ourselves to the country with product platforms, names, descriptions, and a launch event.
The Output
The key to launching a new brand is trial. So, we showcased Lord Jones® through a tasting event pairing products and food experiences that went above and beyond.
We then created platforms for each product type to communicate elevated experiences through purity, potency, and flavor. These are the reasons to believe Lord Jones® goes above and beyond.
In-store, we created posters that were highly educational, informative, and beautiful to demonstrate the high quality of each product launched.
LIGHT THE NIGHT
The Ask
This holiday season, highlight the Lord Jones® Chocolate Fusions edibles and Live Resin Fusions infused pre-rolls as the perfect gift and basket builder for loved ones. Elevate the season with these products and make them the must get add on to holiday gifts.
The Output
We created an in-store campaign designed to elevate and brighten the holiday season for customers. With Light the Night, we made the connections of holiday moments with cannabis experiences in warm, seasonal settings. We wanted to make it clear that no matter the holiday you were celebrating, you could light the night with infused pre-rolls or delicious, hand-crafted chocolate edibles.
A HIGHER LEVEL OF SPRING
The Ask
Create a springtime, in-store campaign that highlights the elevated level of Lord Jones® pre-rolled joints. Connect the campaign to a premium prize and giveaway.
The Output
Every puff takes you higher and higher into a realm of possibilities and experiences like no other. That’s why in the spring of 2025, Lord Jones® invited customers to get to a higher level of those experiences. With Hash Fusions, hash infused pre-rolls, it was possible to escape the cold winter and find spring beyond the clouds of a session.
In-store we asked customers to win a chance to really escape with a premium giveaway of a travel voucher anywhere in the world. To get above the clouds of the shoulder seasons and find that place that truly goes beyond.
